Redesigning a Complex Web3 Experience from the Ground Up
Product Design
Responsive Design
Web3
Dayhub is the first decentralized funded trading platform, designed to transform the proprietary trading industry through blockchain technology. It offers traders the opportunity to validate their skills by participating in challenges, and upon successful completion, gain access to substantial trading capital.
Introduction
When I joined as the lead designer, the product was struggling with unclear navigation, visual inconsistency, and no design system in place. Users found it hard to understand or complete actions, and partners lacked confidence in the product experience. I was responsible for leading the full design overhaul and redefining the platform structure and usability.
Role
I was responsible for leading the full design overhaul and redefining the platform structure and usability.
Challenges
No design system or visual consistency
The platform lacked a foundational design system, resulting in fragmented UI, inconsistent components, and a disjointed experience across screens and user types.
Unclear, complex user flows
Users struggled to navigate the platform due to scattered entry points, missing guidance, and no clear structure—leading to drop-offs and confusion.
Stakeholder and partner dissatisfaction
The existing product failed to meet expectations from investors, partners, and internal teams due to poor UX, slow iteration cycles, and unscalable visuals.
Ineffective dashboard and challenges flow
Key areas like the dashboard and challenges were cluttered, unintuitive, and lacked the structure needed to support engagement or task completion.
Unclear Terminology & Roles
Everyone was labeled as “partner,” causing confusion around user types, actions, and roles.
No UX Foundation
The platform lacked any flow logic, data hierarchy, or clarity in how affiliates would interact with key features.
Solution
I started by mapping the entire platform — creating a sitemap, user journeys, and flow diagrams to uncover friction points. Established a scalable design system to bring consistency across components and layouts.
With this foundation, I redesigned key pages and flows, including the challenges page and a fully functional dashboard that supports both power users and newcomers. Every decision was focused on simplifying the experience without sacrificing the depth of functionality.
Design System
Built a comprehensive design system covering components, tokens, and usage patterns, ensuring visual and functional consistency across the platform. It also improved collaboration between design and development.
Trading View
I designed a seamless Trading View integration that fits natively into the Dayhub dashboard. The layout allows users to monitor real-time token activity and technical data without leaving the platform. I focused on clear hierarchy, dark mode adaptability, and interaction states to ensure the module aligned visually with the rest of the system
Outcome
After launching the new platform, Simply Diagnostic saw increased trust and smoother conversions. Users now understand the product offering, can purchase tests easily, and navigate the process end-to-end—from browsing to registering their kit—on any device.