Redesigning a Complex Web3 Experience from the Ground Up
Product Design
Responsive Design
Web3
Vehaul is a SaaS platform connecting car haulers and dealers in the auto transportation industry. Vehaul operates in the U.S. market, connecting car hauler companies with dealers for over five years. Their system, run by 10+ dispatchers, focuses on moving vehicles between locations, earning commission through their dispatching services.
Introduction
When I joined as the lead designer, the product was struggling with unclear navigation, visual inconsistency, and no design system in place. Users found it hard to understand or complete actions, and partners lacked confidence in the product experience. I was responsible for leading the full design overhaul and redefining the platform structure and usability.
Role
I led the design process from research to execution, creating seamless experiences for dealers, transporters, and administrators.
Challenges
No design system or visual consistency
The platform lacked a foundational design system, resulting in fragmented UI, inconsistent components, and a disjointed experience across screens and user types.
Unclear, complex user flows
Users struggled to navigate the platform due to scattered entry points, missing guidance, and no clear structure—leading to drop-offs and confusion.
Stakeholder and partner dissatisfaction
The existing product failed to meet expectations from investors, partners, and internal teams due to poor UX, slow iteration cycles, and unscalable visuals.
Ineffective dashboard and challenges flow
Key areas like the dashboard and challenges were cluttered, unintuitive, and lacked the structure needed to support engagement or task completion.
Unclear Terminology & Roles
Everyone was labeled as “partner,” causing confusion around user types, actions, and roles.
No UX Foundation
The platform lacked any flow logic, data hierarchy, or clarity in how affiliates would interact with key features.
Solution
I started by mapping the entire platform — creating a sitemap, user journeys, and flow diagrams to uncover friction points. Established a scalable design system to bring consistency across components and layouts.
With this foundation, I redesigned key pages and flows, including the challenges page and a fully functional dashboard that supports both power users and newcomers. Every decision was focused on simplifying the experience without sacrificing the depth of functionality.