Redesigning a Complex Web3 Experience from the Ground Up
Product Design
Responsive Design
Web3
Dayhub is the first decentralized funded trading platform, designed to transform the proprietary trading industry through blockchain technology. It offers traders the opportunity to validate their skills by participating in challenges, and upon successful completion, gain access to substantial trading capital.
Introduction
When I joined as the lead designer, the product was struggling with unclear navigation, visual inconsistency, and no design system in place. Users found it hard to understand or complete actions, and partners lacked confidence in the product experience. I was responsible for leading the full design overhaul and redefining the platform structure and usability.
Role
I was responsible for leading the full design overhaul and redefining the platform structure and usability.
Challenges
Solution
I started by mapping the entire platform — creating a sitemap, user journeys, and flow diagrams to uncover friction points. Established a scalable design system to bring consistency across components and layouts.
With this foundation, I redesigned key pages and flows, including the challenges page and a fully functional dashboard that supports both power users and newcomers. Every decision was focused on simplifying the experience without sacrificing the depth of functionality.